welfare effect of informing consumers about quality of rice in shiraz

generally the biggest group of people diet every grain of rice cereal group is the second largest member in some regions. however, unlike other grains such as rice, white beans and cooked completely consumed, fastidious taste may vary from one region to another. the overall index of consumer tastes more rice grains in appearance, size and shape, manner of cooking, the aroma, the taste of it measuring the effects of rice quality change on consumer welfare is the main objective of this study. data were randomly collected by completing questinnare from 350 households in shiraz from 1389 to1390. the results showed that average monthly household welfare in 5834currency north of downtown and south of the city in 2338currency increased by 4776 currency. thus, information on average costs 34 percent of rice consumers in the north, center and south of the city, 18 percent to 30 percent decrease. thus, information about the qualitative characteristics of paddy rice consumer welfare is increased shiraz. but information alone does not reduce the cost of rice in poor strata of the society is significant. this is due to the high cost of living, many of the low purchasing power of households and lower classes of society.